Bay Area Immersion Experience
As technology and media become increasingly intertwined, Northwestern University is preparing its students to thrive at the intersection. The Bay Area Immersion Experience will send 24 students — 12 from the McCormick School of Engineering and Applied Science and 12 from the Medill School of Journalism, Media, Integrated Marketing Communications — to San Francisco for the winter 2017 quarter. Based in the new Northwestern educational space in downtown San Francisco, the program takes advantage of the region’s booming tech, media, and startup scene. Students will be challenged to learn from and contribute to the Bay Area’s entrepreneurial culture through a customized immersion experience. Together as a cohort, students will take four courses that focus on experiential learning in areas such as design innovation, digital communication, and the intersection of technology and culture. Beyond coursework, students will participate in co-curricular activities coordinated by the program’s faculty and staff. These might include field trips to local companies, workshops, and cultural programming intended to give students more exposure to San Francisco and build a community with one another.